Small Business Marketing


5 Profitable Salon Marketing Ideas

In order to define a marketing idea as profitable, the profits related to the marketing activity must be greater than the costs involved. Basically, there must be a positive rate of return and a quick return on investment in order for the marketing idea to be sound. Salons are similar to other businesses in that visibility, value, and brand identity are three key tenets to success – regardless of the physical location of the salon or the time in business.

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